Skip to content

Simulation as a tool for Commercialization

During the rise of baseball and football in the early 20th century, targeted advertising in and around venues became commonplace. In the 21st century, people are surrounded by advertising 24/7. With the prevalence of LED video boards, the ability to tailor messaging to specific audiences is now more applicable than ever before. However, this also creates a reverse effect. LED boards are so prevalent that people do not pay as much attention to them as they once did. It is more important now than ever before that advertisers take advantage of creative opportunities to promote their brand, and the venues that host these advertisements find unique opportunities to engage with their patrons. The TruVenue platform has tools to evaluate the impact of commercialization opportunities through digital twin modeling.

Little Caesars Arena in Detroit utilized TruVenue digital twin technology to test the impact of a potential paid sponsorship. When the concept of placing a kiosk connected to a real car hung on a wall was introduced, it was believed by the Fire Marshal that this display would negatively impact a nearby exit. However, when simulations were run in TruVenue, designers were able to test the best location for the kiosk to promote visibility and deconflict concourse congestion. It was determined that instead of creating an obstruction, the kiosk improved building egress/evacuation by splitting a mass of people into two columns, better aligning them to exit the venue in an organized manner. Not only did simulation facilitate the placement of this multimillion-dollar advertisement, but it also provided an opportunity to improve venue safety.

In addition to permanent placements, TruVenue can also test temporary activations. Merchandise sales are a key revenue source for concerts and children’s events. However, their placement often leads to concourse congestion when long lines block access to aisles and permanent stands. With TruVenue, planners can utilize ‚Äúdrag and drop‚ÄĚ technology to place merchandise stands and other amenities within the simulated space. TruVenue can also test schemes for rope lines and queues to help organize waiting areas and limit unnecessary congestion.

Location matters when it comes to maximizing the value of commercialization. TruVenue can help measure the value of high-traffic spaces with data-driven technologies validating flow counts through corridors and doorways. Integrating cameras, Wi-Fi, and concessions data can assist in identifying which types of commercialization may work best in a certain space. This also adds to spectator satisfaction. In convention facilities, this information can aid in determining pricing tiers based on visibility.

With TruVenue’s digital twin application, data-driven analytics aid in identifying opportunities for commercialization and revenue generation.

Experience TruVenue today!

Discover the potential of our application for your sports or entertainment event. Contact us to learn more about how the application can revolutionize your event management process and elevate fan experiences. Unlock the power of digital twin technology with InControl.

Learn more about TruVenue

Improving Customer Experience by improving Safety and Security Planning

With TruVenue’s digital twin application, achieving safety and security goals and improving the customer experience go hand in hand. 

Simulation as a tool for Saving Lives when minutes matter

Minutes matter when emergencies arise. Rehearsing scenarios and aid placement through simulation can help save lives.

Simulation as a tool for optimizing Concessions and Merchandising

Cutting-edge modeling and simulation can help improve customer satisfaction and increase concessions and merchandise sales

Improving Parking Programming through Simulation

Help develop safe dynamic parking strategies that enhance the customer experience and maximize profit potential.

Rethinking Data as a Tool for Safety & Security

As data continues to change the way businesses operate, TruVenue allows event planners to leverage that information as a tool to advance safety, security and the fan experience.

Simulation as a Tool for Training

The ability to model and simulate scenarios in provides management with a powerful tool for training in-house staff and improves interoperability with external partners.

Simulation as a Tool for Venue Design & Layout Planning

Simulation backed up by data-driven science: Eliminate guesswork and maximize safety and security without sacrificing revenue generation.