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TruVenue

Enhancing Fan Engagement based on Digital Twin Technology

The success of a sports and entertainment venue relies on a delicate balance between safety & security, revenue generation, and fan engagement. Achieving this balance is critical to delivering an exceptional guest experience. InControl’s award winning TruVenue sports and entertainment application provides a full scale digital-twin environment to test security and commercialization strategies.

Powered by science-based algorithms, and the venue’s data streams, TruVenue makes it possible to see the future before it happens. The results of simulation with TruVenue provide stakeholders at all levels confidence in knowing that their events will be more safe, more profitable, and more enjoyable.

Advantages of simulation

Improving Customer Experience by improving Safety and Security Planning

With TruVenue’s digital twin application, achieving safety and security goals and improving the customer experience go hand in hand. 

Simulation as a tool for Saving Lives when minutes matter

Minutes matter when emergencies arise. Rehearsing scenarios and aid placement through simulation can help save lives.

Simulation as a tool for Commercialization

With TruVenue’s digital twin application, data-driven analytics aid in identifying opportunities for commercialization and revenue generation.

Simulation as a tool for optimizing Concessions and Merchandising

Cutting-edge modeling and simulation can help improve customer satisfaction and increase concessions and merchandise sales

Improving Parking Programming through Simulation

Help develop safe dynamic parking strategies that enhance the customer experience and maximize profit potential.

Rethinking Data as a Tool for Safety & Security

As data continues to change the way businesses operate, TruVenue allows event planners to leverage that information as a tool to advance safety, security and the fan experience.

Simulation as a Tool for Training

The ability to model and simulate scenarios in provides management with a powerful tool for training in-house staff and improves interoperability with external partners.

Simulation as a Tool for Venue Design & Layout Planning

Simulation backed up by data-driven science: Eliminate guesswork and maximize safety and security without sacrificing revenue generation.

Book a Demonstration today!

Contact us to book a free demonstration with an Expert. We will be happy to assist you with your simulation-related questions, and show you our software’s capabilities.

Upcoming events

The Truvenue team attends many industry events. We always enjoy the opportunity to connect. Find us at one of the events listed below. If you will be attending one of these events please let us know. We would love to meet face-to-face to discuss opportunities for collaboration.

NCS⁴ College Forum

Date: January 28-29, 2025
Location: Durham, NC (USA)
Domains: Event Safety & Security

NCS⁴ 2025

Date: June 30 – July 2, 2025
Location: San Antonio, TX (USA)
Domains: Event Safety & Security

Book a demonstration

Contact us to book a free demonstration with an Expert. We will be happy to assist you with your simulation-related questions, and show you our software’s capabilities.

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About InControl

InControl is a premier developer of analysis and control software for the safety and sustainability of critical infrastructures. 

Our software solutions enable you to cope with time, costs, resources, productivity, reliability, safety and sustainability. Worldwide, our solutions are implemented in logistics, manufacturing, transportation and crowd management. 

We support you with the ability to plan, design, build and test activities during integration, implementation, and operational stages. We deliver our software and platform services based on one core engine: Enterprise Dynamics. We maintain high-quality standards of our software platform and services in close cooperation with our partners, universities, applied sciences ,and top-tier Research Institutions.

Contact us

Zakelijke Profielfoto's InControl
Zakelijke Profielfoto's InControl

Chris Monroe
Program Manager TruVenue

chris.monroe@incontrolsim.com
+1 (313) 204-1705

Gary Gardner
Vice President North America

gary.gardner@incontrolsim.com
+1 (704) 239-2234