The sports & entertainment enterprise: trends and Challenges
The success of a sports enterprise or entertainment venue/event can be measured by the engagement of fans, team performance, and the level of friendly optimization of the venue that hosts the events. These three categories define the pillars of a sports enterprise or entertainment venue, as shown in the figure below. Optimizing sports and entertainment venues/events presents various challenges, including designing the building, constructing (infrastructure), and addressing operational issues such as pedestrian and traffic flows. Achieving a balance between event management, safety regulations, spectator experience, and financial goals is a complex process that requires thorough analysis and insights.
source: Game On! IBM, November 2015.
Trends and challenges
Simulation, as a predictive analytics solution, helps sports clubs, architects, owners, and operators/managers improve planning, utilization, safety, security, and revenue engagement. InControl Simulation Software Platform includes our crowd modeling application, which enables users to develop a virtual, mirrored 3D model (Digital Twin) of new or existing stadiums/arenas or entertainment venues. With these models, it is possible to analyze crowd flows for various scenarios, from regular game day operations to emergency situations. Our validated crowd algorithms realistically simulate spectators based on their profile characteristics. The easy-to-use application provides quantitative reporting to assess stadium or venue performance and benchmark different options, contributing to the optimization of the venue/event for fan enhancement, safety, and cost savings (see picture below).