Enhancing Customer Experience: Wayfinding and Simulation Solutions by Mijksenaar and InControl
Over the past 14 years, InControl and Mijksenaar have combined their expertise to deliver cutting-edge solutions in wayfinding and simulation software for venues of multiple purposes, sizes, and scopes. Examples are metropole developments, (sport)venues, railway/bus/metro stations, airports, etc.
Mijksenaar specializes in connecting people with spaces and places by providing the user with solutions to orient, navigate, and experience to the fullest extent. This wayfinding goes beyond signage: it is multidisciplinary; intertwining the fields of architecture, spatial design, graphic design, and psychology to increase user value and customer experience.
InControl, on the other hand, develops advanced simulation software that utilizes data to accurately simulate venue usage. This powerful tool enables stakeholders, clients, and users to gain valuable insights into how a space can be (re)organized to maximize its value. By mapping flows, identifying bottlenecks, and considering other relevant information, such as purchasing patterns, InControl’s simulation software illuminates the specific needs of a space and contributes to the increase of safety, (staff and cost) efficiency, and customer experience.
The collaboration between Mijksenaar and InControl is mutually beneficial. Mijksenaar’s findings provide input for the optimization of scenarios within InControl’s simulation models. Conversely, the results generated by InControl’s simulation software provide valuable input for Mijksenaar’s wayfinding concepts.
The results are a combination of the (non-)preferred scenario, underpinned by facts and figures, the impact on waiting and process time, the visitor experiences, the optimal allocation of desks, F&B, merchandizing and other elements. This proven and recognized Business Partnership ensures that the deliverables produced are fully tailored to meet the specific requirements of every customer and project.
Stay connected to see our collaboration bring innovative solutions to life. Together, we provide remarkable experiences that exceed customers’ expectations.
Website Mijksenaar: https://www.mijksenaar.com/